Rachel Wasserman

Rachel is a photographer working primarily in New York, California and Florida creating campaign imagery for fashion, beauty, and lifestyle brands. Her work blends editorial storytelling with a commercial approach, creating images that connect across digital campaigns, e-commerce, and print.

With a background in marketing and a lifelong love of art, Rachel brings a layered approach to visual direction — one that’s as intentional as it is intuitive by collaborating closely with artists, designers, and emerging brands to build visual worlds that feel alive: textured, cinematic, and undeniably human..